Truckers face serious competition with large shippers
Walmart and Amazon are poised to revolutionize the trucking industry, with other major shippers likely to follow suit. Walmart is actively expanding its dedicated trucking network, inviting third-party carriers to join its freight brokerage program. In an outreach message to truckers, the retailer emphasized that participation would offer steady freight and an important role in ensuring efficient delivery of its products to customers. This initiative reflects Walmart's broader strategy to integrate third parties into its logistics operations, enhancing control over its supply chain. In August 2024, Walmart further expanded its logistics services by offering transportation for market place sellers, moving goods from Asia to U.S. warehouses while handling fulfillment and returns for various e-commerce platforms. This strategic shift creates significant interest. (More at: The Loadstar, “Truckers face a serious threat as large shippers develop …” By Ian Putzger, 24/03/2025)